Freelance Performance Marketer vs Agency in India: Which Should You Hire?
When a senior independent specialist beats an agency, when it doesn't, and the five questions that decide it for your business.
Insights
Guides worth actually reading
13 practical guides on paid media, SEO, tracking and conversion, written from live accounts, not theory.
Digital Marketing for Belagavi (Belgaum) Businesses: What Works on Meta and Google
Language, targeting radius, budgets and lead handling for Belagavi businesses, from someone running ₹18L+ a month in ad spend from Belagavi.
What Is a Good ROAS for a D2C Brand in India?
Break-even and target ROAS by margin, why COD returns change the maths, and what 5.5x looks like inside a ₹50L/month account.
Real Estate Lead Generation on Meta: How CPL Fell From ₹600 to ₹150–₹200
What actually moved real estate CPL from ₹600 to ₹150–₹200 on a ₹5L/month Meta budget, and how to apply it to a Pune project.
What Is a Good ACoS on Amazon India, and How We Cut It From 28% to 17%
Break-even ACoS explained, and the campaign restructure and keyword work that took an Amazon account from 28% to 17% ACoS.
10 Questions to Ask Before Hiring a Performance Marketer in Pune
Ten questions, the answer to look for and the red flag for each, so you can vet any freelancer or agency in one call.
Why Did My Ad Performance Drop? A 4-Step Diagnosis
Check tracking, then the auction, then creative, then the landing page, in that order. What to look at in each step.
Amazon TACoS Explained: The Metric Indian Sellers Should Watch
ACoS tells you if ads pay for themselves; TACoS tells you if they are growing the whole business. How to use both.
Meta, Google or Amazon Ads: Which Should You Start With?
Google captures search, Meta creates demand, Amazon converts ready buyers. How to pick the first platform for your business.
What Is the Minimum Ad Budget Worth Starting With in India?
Around ₹30,000 a month for lead generation and ₹1,00,000 for e-commerce, and how to make a smaller budget work.
Account Manager vs Performance Marketer: What's the Difference?
One sets targets and keeps campaigns pointed at business goals; the other builds and optimises them. Why it matters who owns both.
What Should a Monthly Ad Performance Report Include?
Lead with CPL, ROAS, ACoS, conversion rate and revenue, then say what worked, what didn't and what changes next. Cut the impressions fluff.
How to Audit an Ad Account Before You Spend More
Goals first, tracking second, then audiences and structure, then one test at a time. The audit order that stops you scaling a broken account.