Tools & capabilities

The stack I manage client portfolios and run campaigns with.

Account Management

Key Account Management
Client Relationship Management
Stakeholder Communication
Portfolio Management
Client Retention Strategy
Growth Planning

Paid Media

Meta Ads Manager
Google Ads
Amazon Sponsored Ads
Amazon DSP
Audience Segmentation
Budget Pacing
ROAS Optimisation
Bid Strategy

E-Commerce

Amazon Seller Central
ACoS Optimisation
Catalogue Ads
Dynamic Product Ads
D2C Scaling
Conversion Rate Optimisation

Analytics & Reporting

KPI Dashboards
Performance Analysis
ROI Reporting
Revenue Attribution
Data-Driven Strategy
Conversion Tracking

Leadership

Team Management
Cross-Functional Collaboration
Campaign Governance
Quality Assurance
Process Standardisation
Mentorship

Industry Verticals

Real Estate
Education
Hospitality
Wellness & Healthcare
E-Commerce
Amazon

How I work

Understand the business goals

Before touching an ad account, I want to know what success looks like for you: revenue targets, customer acquisition cost thresholds, and the metrics that matter to your stakeholders.

Audit and structure

I audit existing campaigns, tracking and landing pages. Then I build a structured plan: clean account architecture, audience segmentation and KPIs aligned to your business outcomes.

Execute and optimise

Campaigns go live with clear governance. I test one variable at a time, cut what underperforms early, and scale what works, with my team executing to quality standards.

Report and grow

Regular dashboards and performance reviews with straight answers on what worked, what needs fixing, and where the next growth opportunity is. No jargon, just data.

Let’s make your ad spend work harder

Tell me about your brand, your current spend and what you’re trying to hit.

Start a project

Tools & Capabilities: A Performance Marketing Stack