Tools & capabilities

What I actually use day to day to run accounts and deliver results.

Account Management

Key Account Ownership
Client Relationships
Stakeholder Reporting
Portfolio Strategy
Retention & Renewals
Growth Planning

Paid Media

Meta Ads Manager
Google Ads
Amazon Sponsored Ads
Amazon DSP
Audience Segmentation
Budget Pacing
ROAS Targets
Bid Strategy

E-Commerce

Amazon Seller Central
ACoS Management
Catalogue Ads
Dynamic Product Ads
D2C Scaling
Conversion Rate Optimisation

Analytics & Reporting

KPI Dashboards
Performance Reviews
ROI Reporting
Revenue Attribution
Conversion Tracking

Leadership

Team of 10+
Creative-Media-Analytics Coordination
Campaign QA
Process Design
Mentorship

Industry Verticals

Real Estate
Education
Hospitality
Wellness & Healthcare
E-Commerce
Amazon

How I work

Understand your business first

I won't touch an ad account until I know what a good month looks like for you. Revenue targets, acceptable cost per lead, which metrics your team actually tracks. Without that, I'm just guessing at bid strategies.

Audit what exists

Most accounts I inherit have broken tracking, bloated audiences, or campaigns that were set up once and never restructured. I fix tracking first — because nothing else is trustworthy until that works — then rebuild the account architecture.

Launch and test

Campaigns go live and my team QAs everything before it spends a rupee. I test one thing at a time — creative, audience, or bid — so when something works, I know exactly why.

Report honestly

You get a dashboard and a review with straight answers. What worked, what didn't, what I'm changing next. If a campaign underperformed, I'll say so and explain what I'm doing about it.

Let's make your ad spend work harder

Tell me about your brand, your current spend and what you're trying to hit.

Start a project

Tools & Capabilities: A Performance Marketing Stack