I run ₹18L+ in monthly ad spend across Meta, Google and Amazon for clients in real estate, education, e-commerce and more.
I don't just run ads. I own the entire client relationship — from setting targets and building campaigns to reporting back on what worked and what didn't. One person accountable for strategy and numbers means fewer handoffs and faster fixes when something breaks.
Hi, I'm Nivedita. I'm based in Belagavi and I've spent the last four-plus years turning ad budgets into revenue for clients across real estate, education, hospitality, wellness and e-commerce.
I joined Artallur Technologies in 2021. Started with one account. Now I manage ten-plus clients and a team of ten, with ₹18L+ going through Meta, Google and Amazon every month. Along the way I learned that the job isn't really about running campaigns — it's knowing which number matters to which client and making sure that number moves.
I like this work because it's honest. The CPL either came down or it didn't. The ROAS either held or it didn't. There's no way to spin a bad month when the dashboard is right there. That clarity keeps me sharp: cut what's underperforming, put more behind what's working, and report the real numbers.
I did my MBA in Marketing and Business Strategy at JAIN University, Bengaluru, after a BCA from Gogte College of Commerce in Belagavi.
These are numbers from real accounts I manage — not projections, not case studies from someone else's portfolio.
These numbers come from accounts I manage today, not past campaigns I no longer touch.
10+ active client accounts running at the same time across real estate, education, hospitality, wellness, e-commerce and Amazon. Every account has a dedicated strategy and regular performance reviews with my team of 10+.
Consistent 5.5x ROAS, peaking at 6x
₹50L, Monthly e-commerce revenue scaledTaught performance marketing to working professionals at upGrad — real campaign case studies, not textbook theory. Covered acquisition funnels, analytics, and how to read a dashboard without drowning in vanity metrics.
From ₹600 to ₹150–₹200 per lead
75%, Real estate CPL reductionWhat I actually use day to day to run accounts and deliver results.
Where I've worked
Artallur Technologies India LLP (ATIL) · Belagavi, India
Own 10+ client accounts across real estate, education, hospitality, wellness, e-commerce and Amazon. Manage ₹18L+ in combined monthly ad spend across Meta, Google and Amazon. Lead a team of 10+ on execution and QA, and report directly to clients with performance dashboards and clear next steps.
upGrad Learning Support Centre · Remote
Taught performance marketing to working professionals using real campaign data — not slides. Covered how to read funnels, set up proper tracking, and connect ad spend to actual revenue. The sessions were built around cases from live accounts.
Education & certifications
Jain (Deemed-to-be University), Bengaluru
Gogte College of Commerce, Belagavi
I won't touch an ad account until I know what a good month looks like for you. Revenue targets, acceptable cost per lead, which metrics your team actually tracks. Without that, I'm just guessing at bid strategies.
Most accounts I inherit have broken tracking, bloated audiences, or campaigns that were set up once and never restructured. I fix tracking first — because nothing else is trustworthy until that works — then rebuild the account architecture.
Campaigns go live and my team QAs everything before it spends a rupee. I test one thing at a time — creative, audience, or bid — so when something works, I know exactly why.
You get a dashboard and a review with straight answers. What worked, what didn't, what I'm changing next. If a campaign underperformed, I'll say so and explain what I'm doing about it.
If you need someone to own your ad accounts and actually be accountable for the numbers, tell me what you're working with. Budget, industry, what's not working — I'll tell you straight whether I can help.