Selected Performance Marketing Work: Case Studies & Results

Selected work

These are numbers from real accounts I manage — not projections, not case studies from someone else's portfolio.

E-Commerce revenue to ₹50L/month
E-Commerce & D2C · Meta Ads

E-Commerce revenue to ₹50L/month

Took a D2C brand from stalled Meta campaigns to ₹50L per month in revenue at 5.5x ROAS, peaking at 6x. The fix was restructuring the funnel — separate prospecting and retargeting audiences, weekly creative swaps based on fatigue signals, and tighter exclusion lists.

Real estate CPL cut by 75%
Real Estate · Meta Ads · Lead Generation

Real estate CPL cut by 75%

Inherited campaigns running at ₹600 per lead. Rebuilt the audience targeting and landing page flow, then brought CPL down to ₹150–₹200 across 2,500+ leads per month on a ₹5L budget. The leads also started converting better because the form pre-qualified intent.

Amazon ACoS from 28% to 17%
Amazon · Sponsored Ads & DSP

Amazon ACoS from 28% to 17%

This account was bleeding on broad-match keywords. Restructured the campaign hierarchy, moved top performers to exact match, and added negative keywords weekly. ACoS dropped from 28% to 17%, conversion efficiency improved 18%, and the portfolio scaled to ₹17L/month at up to 7x ROAS.

Education and wellness lead quality
Education & Wellness · Lead Generation

Education and wellness lead quality

The problem here wasn't lead volume — it was that the leads weren't converting to enrollments. Added qualification steps in the form and retargeting sequences for people who started but didn't finish. Consultation bookings went up, and the sales team stopped complaining about junk leads.

Hospitality engagement up 2–3x
Hospitality · Creative & Audience Strategy

Hospitality engagement up 2–3x

A hospitality client needed more booking enquiries, not just likes. Rebuilt the creative around seasonal offers and ran them against high-intent audiences — people searching for stays, not just travel content. Engagement jumped 2–3x and booking enquiries followed.

Key results

These numbers come from accounts I manage today, not past campaigns I no longer touch.

10+ active client accounts running at the same time across real estate, education, hospitality, wellness, e-commerce and Amazon. Every account has a dedicated strategy and regular performance reviews with my team of 10+.
Multi-Industry PortfolioAccount Management

Consistent 5.5x ROAS, peaking at 6x

₹50L, Monthly e-commerce revenue scaled
Taught performance marketing to working professionals at upGrad — real campaign case studies, not textbook theory. Covered acquisition funnels, analytics, and how to read a dashboard without drowning in vanity metrics.
Training & MentorshipupGrad Learning Support Centre

From ₹600 to ₹150–₹200 per lead

75%, Real estate CPL reduction

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