The questions worth asking

You do, always. Campaigns run inside your Meta Business Manager, your Google Ads account and your Amazon Seller Central, with me or my team added as users. If we stop working together you keep the account, the pixel history, the audiences and the creative. Nothing needs migrating.

I currently manage 10+ active client accounts across Real Estate, Education, Hospitality, Wellness, E-commerce and Amazon verticals, supported by a team of 10+ members. Each client gets a dedicated strategy and regular performance reviews, not a one-size-fits-all playbook.

I manage multi-industry portfolios spanning Real Estate, Education, Hospitality, Wellness, E-commerce and Amazon. Each vertical has different KPIs and conversion cycles: real estate needs site-visit tracking, education needs enrollment pipelines, e-commerce needs ROAS and ACoS management. I build strategies specific to each.

I currently oversee ₹18L+ in combined monthly ad budgets across Meta, Google and Amazon platforms. Individual client budgets range from a few lakhs per month for lead generation to ₹17L/month for e-commerce portfolios. The right budget depends on your industry, conversion cycle and growth targets.

Around ₹30,000 a month for lead generation and ₹1,00,000 for e-commerce. The constraint is data, not reach: below that you generate too few conversions per week for the platform to learn. If your budget is limited, spend it on one platform and one offer rather than spreading thin.

It depends on where your customers are. Google captures existing demand from people already searching. Meta creates demand through visual discovery. Amazon is for product-level purchase intent. A real estate client should lean on Meta for lead generation. An e-commerce brand selling on Amazon should start with Sponsored Ads. I help you pick the right platform mix based on your business model.

The specific numbers: scaled Meta E-commerce revenue to ₹50L per month at 5.5x ROAS (peaking at 6x). Reduced Real Estate CPL from ₹600 to ₹150-₹200 while improving lead quality. Reduced Amazon ACoS from 28% to 17% and improved conversion efficiency by 18%. Generated 2,500+ real estate leads per month at ₹150-₹200 CPL on ₹5L/month Meta budgets.

Two to three weeks for a usable cost per lead, six weeks for lead quality to stabilise, and 30-45 days for trustworthy e-commerce ROAS. The gap exists because tracking usually needs repair and campaigns need restructuring before the platform has clean signal. Month one is setup and learning; results stabilise in months two and three.

Whatever clears your contribution margin. There is no universal number. A brand at 60% margin survives at 2.5x; a brand at 20% margin loses money at 4x. Work out the ROAS at which you break even, then set the target above it. On my e-commerce accounts I've delivered 5.5-7x ROAS consistently, but the right target depends on your margins.

I deliver KPI dashboards with actionable performance insights, not vanity metrics. Reports are built around the numbers that matter to your business: CPL, ROAS, ACoS, conversion rates and revenue attribution. Stakeholders get regular reviews with straight answers on what worked, what didn't and what changes next.

I serve as the primary point of contact for strategy, performance reviews and growth planning. Each account gets a structured approach: business goal alignment, campaign architecture, audience segmentation, creative QA, and regular reporting. My team of 10+ handles execution, and I ensure quality and accountability across every account.

Yes. I manage Amazon Sponsored Ads and DSP alongside Meta and Google campaigns. On Amazon specifically, I've reduced ACoS from 28% to 17% and managed portfolios up to ₹17L/month at up to 7x ROAS. Each platform needs a different strategy: Amazon is product-level conversion, Meta is demand generation, Google captures search intent.

Account management is the strategic layer: understanding the client's business, setting targets, coordinating teams, and ensuring campaigns stay aligned with business goals. Performance marketing is the execution: building and optimising campaigns for measurable outcomes. I do both, which means the person setting the strategy is also accountable for the numbers.

Yes. I've delivered advanced performance marketing sessions at upGrad Learning Support Centre, covering ROI optimisation, full-funnel acquisition and analytics interpretation. Within my team, I mentor 10+ members on execution quality and campaign governance. Training is practical and case-based, not theoretical.