Questions
The questions worth asking
The ones people actually ask before hiring, answered with real numbers from real accounts, including the ones most sites avoid.
Working together
I diagnose in a fixed order: tracking first, then auction dynamics, then creative, then landing page. Most performance drops are actually a broken conversion event, a competitor raising bids, or creative fatigue that set in weeks ago. I check tracking first because it's the only failure that makes every other number unreliable. If it's genuine fatigue, that's a creative production problem, not a bidding one.
You do, always. Campaigns run inside your Meta Business Manager, your Google Ads account and your Amazon Seller Central, with me or my team added as users. If we stop working together you keep the account, the pixel history, the audiences and the creative. Nothing needs migrating.
Right now I manage 10+ accounts across real estate, education, hospitality, wellness, e-commerce and Amazon. My team of 10+ handles execution. Each client gets a strategy built for their industry and regular reviews — I don't reuse the same playbook across different verticals.
Real estate, education, hospitality, wellness, e-commerce and Amazon. Each one has different numbers that matter: real estate needs site-visit tracking, education needs enrollment pipelines, e-commerce needs ROAS and ACoS management. I build the strategy around whatever your industry actually measures.
Cost and budget
I manage ₹18L+ in combined monthly ad spend across Meta, Google and Amazon. Individual clients range from a few lakhs per month for lead generation up to ₹17L/month for e-commerce portfolios. The right budget depends on your industry, your conversion cycle and how aggressive your growth targets are.
Around ₹30,000 a month for lead generation and ₹1,00,000 for e-commerce. Below that, you don't generate enough conversions per week for the platform's algorithm to learn. If your budget is tight, spend it on one platform and one offer rather than spreading it across three channels.
Depends on where your customers are in the buying process. Google captures people already searching for what you sell. Meta creates demand — someone wasn't looking for your product, but the ad caught their attention. Amazon is for people ready to buy a product right now. A real estate client should lean on Meta for lead gen. An e-commerce brand on Amazon should start with Sponsored Ads. I help you pick the right mix based on your business.
Results and reporting
Here are specific numbers: scaled a D2C brand's Meta revenue to ₹50L per month at 5.5x ROAS, peaking at 6x. Cut real estate CPL from ₹600 to ₹150–₹200 while improving lead quality. Reduced Amazon ACoS from 28% to 17% and improved conversion efficiency by 18%. Generated 2,500+ real estate leads per month at ₹150–₹200 CPL on ₹5L/month budgets.
Two to three weeks for a usable cost per lead, six weeks for lead quality to settle, and 30 to 45 days for e-commerce ROAS you can trust. Month one is mostly fixing tracking and restructuring campaigns so the platform has clean data. Results stabilise in months two and three.
Whatever clears your margins. A brand at 60% margin can survive at 2.5x. A brand at 20% margin loses money even at 4x. Work out the ROAS where you break even, then set your target above that. I've delivered 5.5–7x consistently on e-commerce accounts, but the right target is different for every business.
I build dashboards around the numbers your business cares about — CPL, ROAS, ACoS, conversion rates, revenue. No impressions-and-reach fluff. You get regular reviews where I tell you what worked, what didn't, and what I'm changing next.
How the work runs
I'm the main point of contact for strategy and performance. Each account gets a clear setup: business goals first, then campaign structure, audience segmentation, creative review, and regular reporting. My team of 10+ handles the day-to-day execution, and I make sure nothing slips through the cracks.
Yes. I run Amazon Sponsored Ads and DSP alongside Meta and Google campaigns. On Amazon specifically, I've brought ACoS down from 28% to 17% and managed portfolios up to ₹17L/month at up to 7x ROAS. Each platform needs a different approach — Amazon is about product-level conversion, Meta generates demand, Google captures search intent.
Account management is the strategic side: understanding the client's business, setting targets, coordinating people, keeping campaigns pointed at business goals. Performance marketing is the execution: building campaigns and optimising them for measurable outcomes. I do both, which means the person deciding the strategy is also the one answerable for the numbers.
Yes. I taught performance marketing at upGrad Learning Support Centre — sessions on ROI, acquisition funnels and how to read analytics, built around real campaign cases. Within my team, I mentor 10+ people on execution quality and how campaigns actually work, not just which buttons to click.
Question not answered here?
Ask me directlyCities I work in
Do you work with businesses in Pune?
Yes. I manage Meta, Google and Amazon ads for Pune businesses remotely. Pune's ad market is competitive — Hinjewadi tech companies, Pimpri-Chinchwad manufacturers and FC Road D2C brands all run on Meta and Google. I run ₹18L+ a month across accounts that include Pune clients, and the process is the same as working with a Bengaluru or Mumbai brand: tracking first, clear ROAS or CPL targets, and regular reviews.
Do you work with businesses in Mumbai?
Yes. Mumbai has some of India's highest CPMs and CPCs, which makes tight audience targeting and tracking more important than anywhere else. I work with Mumbai D2C brands, real estate projects and Amazon sellers remotely, and reporting happens inside your own ad accounts.
Do you work with businesses in Bangalore (Bengaluru)?
Yes. I did my MBA in Marketing at Jain University in Bengaluru and work with Bengaluru startups, D2C brands and real estate projects remotely. Bengaluru clients tend to ask for CAC, payback and ROAS — those are the metrics I report on.
Can a Belagavi (Belgaum) business work with you in person?
Yes. I'm based in Belagavi and local businesses can have in-person strategy sessions as well as online reviews. I run ads in Kannada, Marathi, Hindi and English and target Belagavi city plus the taluks and towns your customers actually travel from.